Description
Nearly all products are conceptualised in the same way, they seek to plug a potential gap in the market in the hope of maximising sales in the process. The story behind this bag is quite different. It is the product of Rider Resilience founder Nils’ incurable cancer diagnosis combined with a longstanding connection with a brand and a shared passion for adventure, riding bikes and a desire to ‘pay it forward’. This product launch is not just another version of Ortlieb’s iconic Velocity rucksack, but a symbolic testament to the healing powers of two-wheeled adventures and the camaraderie of the bicycle community.
The hard times Nils faced were made more bearable by the relationships formed through years of work, which had cultivated a sense of extended family within ORTLIEB. Like any friends and family, when someone you care dearly for is going through hard times you do anything to try and help. For ORTLIEB, they wanted to do what they do best and use their global platform to spread the…